About the founder Azra

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About the founder of ASPA

It all started with botany 

About the founder – “I started ASPA as a natural expression of my educational background and interests. After learning about the power of different plants early on, I decided to study plants and botany at The Royal Botanic Gardens, Kew (United Kingdom). After that, I spent many years in the sales and marketing of fresh organic produce.

About following my dream 

While in the organic produce business, I dreamed about setting up a salon and spa that can bring together honest, natural beauty products, the latest tech-driven treatments. So the work journey took me from the botanist to the organic fresh produce marketing executive and the now the beauty therapist. My ultimate goal was to make my own brand and AZRA Botanical Simplicity was the result.

A holistic approach 

At ASPA, we specialise in helping you get a radiant skin and a fitter, healthier, and more relaxed body. That’s because we firmly believe in the ‘fit body, fit mind’ saying; only when we eat right, exercise regularly, use natural products, and get personalised spa treatments can we be truly healthy.



AZRA Botanical Simplicity 

AZRA Botanical Simplicty’s  founding mission was to introduce a concept that combined the best that nature has to offer with scientifically proven formulas to deliver effective and tangible results. We wanted high performing botanicals and simplicity to be at the core of our approach and products.  This entailed only using ingredients that served a specific purpose and achieve their intended results.  We  also wanted to create multi-purpose products that address a variety of skin concerns yet add simplicity to any daily skincare routine.

From this duel approach, the concept for AZRA Botanical Simplicity was born.   And the result?  Beautiful, multi purpose products that clean, treat and soothe.

CLEANSE with Aloe Vera, Chamomile and Grape Seed Oil.  Our CLEANSE product is a non foaming gel formula, ideal for all skin types.

INTENSIVE SERUM with Raspberry and Liquorice.  Our SERUM product is created with ingredients that are hydrating, skin-strengthening and focused on their anti-pigmentation and anti-bacterial properties.

DAY NIGHT CREAM with Ceramide NG, Sodium Hyaluronate, Centella Asiatica Leaf Extract, Glycyrrhiza Glabra Root Extract, peptides Acetyl Hexapeptide-8, Pentapeptide-18.. is your perfect every day moisturizer. It was created to hydrate and calm the skin whilst protecting the skin barrier and plumping the skin.

I’d love to hear from you 

If you like to get in touch, please contact me at info@aspadirect.com or 070 345 0215. I hope to see you in ASPA The Hague soon! For an overview of our treatments, have a look here.”